Mindfulness, before the meditation
Find your
quiet.
A gentler start to mindfulness.
A meditation brand experience connecting a digital guide, mobile and VR interfaces, tactile objects and a welcoming physical space.
01 / Prepare
A digital guide introduces basic methods before closing your eyes.
02 / Immerse
VR, sound and a handheld stone connect visual, auditory and tactile cues.
03 / Extend
Mobile tools and a welcoming space support practice across settings.
01 / Context & audience
Make room for a pause.
Information overload, work pressure and limited access to nature shape the design context.
Modern routines leave little space to slow down. The original research explores mindfulness and sensory experiences as ways to support relaxation and emotional self-regulation.
The opportunity
Turn meditation preparation into an understandable sequence: choose an environment, settle the senses and follow a gentle guide.
Emotional regulation
Convenient support for ongoing anxiety or emotional fluctuation. Trust, reputation and feedback influence choices.
High-pressure work
Time-poor professionals seek efficient relaxation and technology that feels worthwhile.
Supportive recovery
Gentle relaxation and distraction for people recovering from procedures or living with persistent discomfort.
Different pressures.
A shared need for ease.
Primary focus: young adults (18–35) and middle-aged adults (36–54). Beginners need clear guidance, flexible duration and personalisation.
- Clear guidance
- Flexible duration
- Personalisation
Audience analysis considers everyday stress, emotional regulation and supportive relaxation.
02 / Experience strategy
Lower the threshold to begin.
Connect the app, wearable devices and an offline space through one coherent brand experience.
Core goal
Help beginners understand basic meditation methods and move smoothly into a session.
Experience goal
Coordinate visual, auditory and tactile guidance to create a comfortable introduction.
Business direction
Build a recognisable digital character and explore a connected experience, product and service offering.
01 / Analyse
Product · audience
Personas · competitors
02 / Structure
Needs · architecture
Connected touchpoints
03 / Define
Principles · mood
Visual system
04 / Develop
Wireframes · visual review
High-fidelity interfaces
03 / Brand world
Calm, carried through every detail.
Lotus and brainwave motifs connect mindfulness with the digital experience.
Lotus × brainwave
A consistent interaction language
Lightweight inactive icons minimise distraction. Filled colour and visual feedback make the selected state clear.
Aa / A gentler expression
Cormorant Garamond + Inter
Editorial display paired with a clear, readable sans serif.
English editorial typography / Manrope
04 / Information architecture
One system. Two ways to enter.
Explore, personalise, reflect and connect — with orientation before immersion.
MOBILE / Everyday guidance
- Discover
- Search · personalised recommendations
Meditation guidance · AI-generated environments
Healing audio and visuals · AI chatbot - Community
- Recommended posts · following · topics
- Data
- Progress tracking · before / after comparisons
Data analysis - Profile
- Mode selection · settings · social connections
Achievements · help
VR / Immersive preparation
- Home
- Body-state visualisation
Breathing · heart rate · blood pressure - Meditate
- Scene → session mode → music
Tutorial → start meditation - Profile
- Achievements · photo wall · account
- Settings
- Device and network · display
Audio · controls
ScenesBlue hour · Forest morning · Lakeside echoes
ModesQuick meditation · Deep meditation · Progressive training
A familiar guide to slow down with.
A ring-tailed lemur inspires a character that balances warmth, stillness and a sense of technology.
Posture, expression and emotion
Sitting and stretching gestures echo the practice of mindfulness.
Expressions and stickers extend the character across the brand.
Enter a quieter space.
Unlock the app, personalise an environment and follow the first breathing cue.
A gentle threshold
Unlocking becomes the first step of preparation.
Personalise the environment
Choose a scene, combine keywords and prepare for a guided session.
A sensory experience you can make your own.
Personalised audio supports the session; clear comparisons support reflection.
Create a soundscape
Combine white-noise elements into a personal audio and visual composition.
Understand the session
The concept presents wearable-recorded heart rate, blood pressure and sleep comparisons when devices are available.
Guidance, carried into daily life.
Breathing cues and a familiar home support a repeatable practice.
Breathing guidance
A moving gradient card provides a visual rhythm for the breathing exercise.
A familiar mobile home
Consistent navigation keeps meditation tools, devices and progress close at hand.
Give progress a personal form.
A familiar character connects the achievement system with everyday device use.
My profile
A personal home for practice and progress.
Character rewards
Sessions and points unlock new actions or outfits.
My devices
A simple swipe starts the connected device.
06 / VR experience
Choose a world. Follow the rhythm.
Prepare with confidence, then let scene, mode and sensory feedback lead the experience.
Prepare → Select → Breathe → Interact
07 / Beyond the screen
A gradual transition into stillness.
A sequence of sensory touchpoints extends the brand into physical space.
01 / Choose an aroma
At the entrance, choose a scent that feels personally comforting.
02 / Release sensory tension
A passage of bubble sounds introduces auditory stress relief.
03 / Enter the meditation pod
A capsule-like enclosure creates a quiet, private setting.
04 / Singing-bowl experience
Sound and vibration introduce another sensory route into meditation.
05 / Co-creation area
Exchange ideas, record reflections and explore taste through food and mindful chewing.
A recognisable world
beyond the interface.
The visual identity and character extend into communication, packaging and brand touchpoints.
08 / Interface gallery
The experience, brought together.
A connected system of mobile guidance, immersive preparation and sensory touchpoints.
